What is included?
Figures and commentary are drawn from the supplied MediaFacts Book 2025 website extract. ATL means above-the-line advertising. This website is a focused digital edition for the six requested countries.
OMD WeCA / MEDIA INTELLIGENCE
The facts behind
your next media move.
Explore advertising investment, channel shifts and the media landscape across West & Central Africa.
2025FULL-YEAR INSIGHTS
06COUNTRY VIEWS
01REGIONAL PERSPECTIVE
THE 2025 EDITION / OMD WeCANIGERIA ✳ GHANA ✳ CAMEROON ✳ BENIN ✳
SENEGAL ✳ CÔTE D’IVOIRE
01 / COUNTRY INTELLIGENCE
Six markets. Different stories.
Select a country to explore the numbers and read the edition’s detailed findings.
Read country tables & commentary ＋
02 / SIDE BY SIDE
Compare the media mix.
Channel shares make patterns visible. Spend totals remain in each market’s original currency.
Shares calculated from the supplied 2025 expenditure values. Unmonitored channels are not zero. No currency conversion or combined regional spend is shown.
03 / THE BIG PICTURE
Your regional snapshot.
04 / CONTEXT & SOURCES
Good decisions start with context.
Who monitored the data?
Nigeria: MediaTrak. Ghana: IPSOS; digital and reach sections cite DataReportal, OMD Consumer Intelligence and OMD Ghana / Abonten. Cameroon, Senegal and Côte d’Ivoire: True North Media Monitoring, full year 2025.
Reading the figures
Cameroon and Senegal monitor television and radio only. Benin has no section in the supplied extract. Ghana’s historical totals and growth statements contain inconsistencies; this edition uses the detailed 2025 channel table and does not present a Ghana growth claim. Rounding can affect totals.